Beyond the Beats: The Amazing Tent Co’s Summer of 2023

As the vibrant days of summer start to fade, we are reflecting on Summer 2023. It has been a whirlwind of extraordinary festivals, concerts, and events for us at The Amazing Tent Co. We have been at the heart of many exciting experiences with our SaddleSpans, transforming the humble field into a realm of creativity, comfort, and exclusivity. Within the kaleidoscope of summer, our versatile SaddleSpan structures have become part of the landscape of festivals, concerts, and outdoor extravaganzas.  

In what has been a summer of mixed British weather, amidst the sea of glitter, elaborate costumed festival-goers, and thumping beats, our SaddleSpans have provided a haven of continuity, ensuring that the show goes on regardless of the elements. Whilst sometimes associated with more utilitarian purposes, SaddleSpans metamorphosise of the event tent – housing everything from sprawling stages to cosy bar areas and exclusive VIP zones. 

Our summer journey helped to provide festival shelter and comfort, with spaces to rest, connect, and rejuvenate. From the sun-drenched shores of Cornwall’s Boardmasters, to the star-studded BBC Radio One Big Weekend. We ventured further north to the dual engines of Leeds & Reading Festivals where bands and fans created unmatched festival experiences. The Big Feastival offered a different kind of event—one of flavours and aromas merging from food stalls to open-air stages. Creamfields North & South, was an immersion into the electronic realm, of pulsating beats and dazzling lights.  

The intricate planning, collaboration, and dedication that goes on behind the scenes ensures that The Amazing Tent Co’s SaddleSpans enhance the festival experience – uniting style, innovation, and functionality as extensions of the festival spirit— as places to take cover, mingle, and connect, immersed in the magic of music and community. 

So, here’s to next year’s mud-splattered wellies or sun-kissed skin festival and event season. However next summer unfolds, now is the time to contact us to discuss how we can support you to create an unforgettable 2024 festival experience. +44 (0)7778 835 207 / enquiries@amazingtent.co.uk 

 

Photo credit: Anthony Mooney 

 

 

 


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Events are back!

If you’re looking for available tickets for the confirmed festivals this summer, you’ll discover that Glastonbury is sold out, Creamfields is sold out, Reading Festival only has day passes remaining and Creamfields South has just a few tickets up for grabs too – get on those waiting lists now!

That’s before we start to look at the likes of Camp Bestival, Greenbelt and all the other fabulous festivals dotted around the UK, which are planned alongside a host of university balls, weddings and parties – it looks like we’re in for one Amazing (pun intended) summer of fun. Pull on your wellies, don your festival gear and glitter your faces…

That said, the return of events and festivals will certainly bring some learnings from the last couple of years. These are the musings from our team for the summer of 2022:

In-person events will be social and creative

Despite some hybrid events still being around, we do expect there to be a surge in in-person events such as outdoor festivals and concerts, where there is plenty of space and fresh air. People are keen to socialise in person, make up for lost time and host those events that just couldn’t be done in the same way online. For that reason, we expect in-person events to be more creative with a focus on experiences – something that online events simply can’t recreate in the same way.

Focus on sanitation and cleanliness will continue

Even once restrictions are relaxed, we predict that there will be a continued focus on sanitation and cleanliness. People are much more conscious of hygiene after two years of being constantly reminded, and the expectations of cleanliness will continue. This might mean extra toilet facilities at festivals, or hand sanitiser dispensers remaining a feature at events for the foreseeable future.

Contactless will still be king

From QR codes to virtual check-in, e-tickets and cashless bars, we expect the contactless ways of the last few years to continue. These processes have been particularly useful during social distancing, but have also proved their worth in efficiency, reducing costs and reduced waste.

The pandemic accelerated an already established trend towards more digital and contactless solutions for events. We expect that things like e-tickets are here to stay.

Reducing environmental impact

One of the benefits of events being online has been the reduced environmental impact – from less travel to less plastic packaging. This will all be on the minds of those running events, but also for attendees. We are much more aware of our impact than we were a few years ago, and all much more concerned with reducing our plastic waste and carbon footprint. We expect to see event organisers focus even more on reducing single-use plastics and looking for ways to off-set the carbon footprint of the event, such as Glastonbury’s ‘Love The Farm’ initiative, encouraging festival goers to ‘reuse, reduce, respect.’

In summary outdoor festivals and events are definitely back for 2022 and our #SaddleSpan tents will be found on site at:

Creamfields

Creamfields South

BBC Big Weekend, Coventry

The VET Festival

With more to follow…

We look forward to seeing you out there!


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A few of our favourite festivals

We all love a good festival, whether that be music, food, arts or otherwise. We’ve seen our fair share of fantastic festivals over the years in both glorious sunshine and pouring rain, and we’ve certainly missed attending them.

After cancellations across the board in 2020 due to the pandemic, we had all hoped for a return to normal this summer, none more so than the entertainment and events industries. The government decision for restrictions to end on 19 July was music to our ears, but unfortunately it was too late for many of this summer’s festivals, and some have found insurance and other challenges too insurmountable for this season. We are delighted to see that some festivals are managing to run again this summer and are looking forward to a return to the full festival season next summer.

We decided to take this opportunity to look back at the festivals we’ve provided our Saddlespan event tents for over the years, and to celebrate some of our team’s personal favourites.

 

WOMAD festival imageWOMAD

More than just a festival, WOMAD is an experience, bringing music, workshops and cuisine from around the world all to a little corner of Wiltshire. The festival is inclusive in every way possible and that is part of why we love it, as well as its commitment to the environment. We’ve provided the event tent for what our team think is the best part of the festival ‘Molly’s Bar’ named after a beloved dog. A few of our team are very disappointed that WOMAD won’t be running again this year, as they like to attend with their own families – only once our Saddlespan stage covers are all in place of course!

 

Creamfields festival image

Creamfields

This huge festival is the biggest electronic dance music (EDM) festival in the UK and is always an exciting event to be a part of. The Creamfields festival brings the biggest names in EDM to Cheshire for a four-day event over the August bank holiday, with 70,000 people attending each day. For a number of years, we have provided two saddlespan tents for the VIP area for the festival. We are delighted that this festival is due to go ahead this year.

 

Latitude festival image

Latitude

A family-friendly festival set at Henham Park, in the Suffolk countryside, Latitude is a definite favourite of a few of our team. With a range of entertainment from top musicians to poetry, dance to comedy, art to theatre, there is something for everyone and all the family. We’re proud to have supplied our Saddlespan event tents to house the Lake Stage for the last several years, which has played host to the likes of Wolf Alice and Clean Bandit.

 

Electric Castle festival image

Electric Castle – Romania

Set against the backdrop of the 15th Century Banffy Castle in Transylvania, Romania, Electric Castle is an exciting festival, that brings an eclectic mix of music, technology and alternative arts. What truly makes the festival unique is that organisers donate a percentage of the profits from ticket sales towards the restoration of the historic castle. So far this has helped restore the roof and build flooring. We first supplied our Saddlespan tents to the festival in 2018, where it housed the festival food hall, which boasts an impressive variety of cuisines and even fine dining options.

If you are lucky enough to be attending a festival this year, we hope you have a fantastic time. And if you are an event organiser planning a festival for autumn or next year, then get in touch with us if you need to get it covered!


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