5 things you need to know to plan an amazing student ball

If you’ve been given the unenviable task of organising an end-of-year bash for your fellow students, you’ll need to get cracking right away.

Here are 5 crucial planning tips to remember:

1. Choose a versatile venue. Getting the venue booked and paid for should be your very first priority when planning a student ball, but how can you book it if you don’t know how many people are coming and what you want to do? The best option is to choose a versatile venue like a SaddleSpan event tent, which has all the space you need and that can be reconfigured, zoned and customised to fit whatever crazy plans you have in mind. These event tents are perfect for student balls, as there’s loads of space for bars and dance floors and you.

2. Watch out for date clashes. To get the maximum attendance for your ball, you should choose the date carefully. Ensure it doesn’t clash with any other major student events (look closely at end-of-year sports and society party calendars) and then look further afield for local events that students might want to go to. If your dates clash, you might lose a lot of your guests to the other event.

3. Ensure attendance with an irresistible offer. Students are notoriously unreliable at showing up for events (sorry students, but it’s true) so you need a way of ensuring that most will turn up on the night. You can make them register or buy tickets, so you can book the right sized event tent or other venue, but you can also offer a free drink, free entry or free food as an incentive to make your guests actually show up.

4. Pick a theme, but don’t go overboard. Having a theme of some sort can make planning easier, as you can make decisions about the smaller things based on your main theme. It also helps to give your event some purpose, to make it stand out from other student-focused events and to give your guests an idea of what to expect (i.e. what to wear). However, make sure you don’t go overboard – there’s nothing tackier than an ‘over-themed’ event.

5. Be smart with your budget. You might have all sorts of wild and crazy plans for decorations and entertainment, but you probably don’t have the budget to match. It’s a bit boring, but you really do need to nail down the essentials before spending money indulging your creative side. Ensure you have a venue, food and drink, as well as some entertainment – and then think about the rest. It’s a good idea to have a priority list for your budget, so you can work down it and see what you have left to play with once the basics are sorted. You could also look into ways to stretch your budget – for example, using lighting to decorate your event tent rather than getting lots of banners and decals printed; this can look amazing and it’s a fraction of the money and effort of traditional decorations.

Good luck, party planners!


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5 tips for getting noticed at exhibitions

If you’ve got a stall booked at an exhibition or trade show, either under the roof of a SaddleSpan tent or in another venue, you’ll need to do some crucial preparation to make your appearance a success. Not only does your stall and its staff need to look professional, and your marketing materials need to be printed and prepared, but you’re also going to think about ways to stand out from your competitors and get noticed.

Here are the 5 essential tips you need to know to get noticed at exhibitions this summer:

  1. Plan, plan and plan some more. You can never do too much planning when it comes to exhibiting. Organisation and preparation will help to ensure the day goes smoothly, so pay attention to every little detail and plan for a range of worst-case scenarios (i.e. your car breaks down on the way) just in case.

 

  1. Define your objectives. Before you exhibit, it’s a good idea to sit down and decide what you actually want to get out of the experience. Do you want to sell, to boost brand image, to reach a new market or to use the event as a networking exercise to make new contacts? Choose a goal, be specific about your targets and make sure you measure your progress/performance on the day.

 

  1. Use your company colours to get attention. Colour is a great way to stand out from all the other exhibitors in your event tent, but it’s important to use the right ones. To create a strong image and the right associations in attendees’ minds, brand everything with your company colours.

 

  1. Have something exciting to shout about. If you’ve got a new product or service to launch, a trade show is the ideal time to do it. Failing that, think of another ‘selling point’ – i.e. an exciting piece of news, a special offer or discount – to tell visitors about. If you can whip up a sense of excitement, a ‘buzz’, you are more likely to attract people to your stall and get them excited about your brand too.

 

  1. Make your stand interactive. It’s easy to walk past an exhibition stall without approaching it, but an interactive element is harder to ignore. Examples of the kinds of things you can do include live social media feeds, TV screens, interactive props, product tasting and testing, workshops and demonstrations. There’s so many options – so take your pick and be creative about it!

These are just a handful of the ways you can make your stall the centre of attention at trade shows and exhibitions, there are plenty more tips and tricks you can try. It all starts with getting a great spot in the right part of the venue, be it a conference centre or a SaddleSpan exhibition tent – be prepared to book early, pay a little more and pull some strings!

 


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