Author: Amazing News Editor

All you need to know about SaddleSpan

Tuesday 25 March 2014 by Amazing News Editor

SaddleSpan is a unique large tent design that can be configured into a huge variety of different shapes, suitable for many different purposes. To help you to learn more about it, here are a few of the most commonly asked questions (and answers) about SaddleSpan.

What can it be used for?

The SaddleSpan design is incredibly versatile, which means that there isn’t really a limit on the different kinds of purposes it can be used for. Whether a pop-up bar, festival venue, conference hall or exhibition space, SaddleSpan can be configured to meet the needs of virtually any event.

How long does a SaddleSpan tent take to put up?

One of the main benefits of this kind of event tents is ease of assembly, meaning that they tend to be a lot quicker to erect than other similar performance/exhibition tents.

What is it made from?

The genius of SaddleSpan is its construction, as it is made from a tensile membrane structure. These structures are lightweight but very strong, and they don’t require much support to keep them up. This design can also be reconfigured in a number of ways, many of which resemble architecturally designed spaces with arches and vaulted ceilings.

Is SaddleSpan weather-proof?

These event tents are designed to provide protection for a large number of people from all the elements – wind, sun, rain and even sand.

How many people can fit in an event tent?

This all depends on the configuration of the tent, as there are many different designs, in different sizes available.

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How Large Does Your Event Marquee Need to be?

Friday 21 March 2014 by Amazing News Editor

Your venue is the first impression your guests will have of your event and it can definitely add the wow factor! But one of the things that could potentially have a huge negative impact, is getting the wrong size venue.

A huge cavern with only a few people can make the event feel empty, while guests could be left out in the cold, literally, if you don’t have enough space.

The truth is that the size of your marquee will be truly bespoke to your event. One of our marquees that can hold up to 6,000 people, will hold more like 2,000 for a gala dinner. And pure size is not the only consideration, we can create marquees with over 3000m2 of clear space (nothing blocking the view for a conference, for example).

Our SaddleSpans offer complete flexibility in tailoring the marquee to your event. See some of our most popular configurations here or get in touch for advice on creating a bespoke marquee for your event.

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3 Steps to Build Retail Brand Loyalty with an Amazing Event

Wednesday 12 March 2014 by Amazing News Editor

People are shopping online more frequently and visiting your physical shop less and less often, if you even have one. But there’s nothing like being able to see and hold a product.

Multi-channel marketing is one of the best ways to turn a one-off customer into a brand enthusiast and an event can be a great addition to a customer’s brand experience. Here are the 3 steps to ensuring you make the most of your event:

1. Have clear goals

Make sure you have your event goals in mind throughout the whole of the planning process. If you want to reward loyal customers and get them raving about you to their friends, offer a prize draw for anyone who tweets at you throughout the event, if it’s to find new customers, make sure you collect data so you can measure how well your event has done.

2. Make people engage with your brand story

Make sure there are things for people to get stuck in with, ideally related to the story of your brand. Making your audience a part of the event will make their memories, learning, enjoyment, and brand support stronger. Rather than seeing your company as  a faceless business that supplies them with stuff, if they believe in the story of your brand they are much more likely to care about it.

3. Make your event work hard for you

Your event’s marketing impact can stretch much further than the attendees with clever use of social media and online marketing. Come up with ideas that make the event fun for people following it remotely and create high quality content from the event to share later.

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The Corporate Event Tent – Making an Impact!

Thursday 06 March 2014 by Amazing News Editor

When you come to host an event, making an impact to reflect your business in the right way can make all the difference.

Getting your tent choice right is a great way to start things off, and it can have a huge and immediate impact the minute people arrive. Setting the scene, creating an atmosphere, and offering a great experience, can all be done by picking the right tent.

The SaddleSpan range offers amazing versatility, allowing them to be pretty much erected wherever you wish, and they will immediately get your creative juices flowing once you start deciding how you would like them configured.

It’s important to consider how you can best use the space, to get the most out of your tent.

Take a look at some of the different SaddleSpan configurations to start getting an idea of what might work for you.

Once you have picked your configuration, it’s time to think about how you might want the inside to look. The unique structure of the SaddleSpan creates a fantastic atmosphere once you are under canvas and the shapes that can be created make ideal break-off areas, so you can divide up your tent according to your needs.

Take a look at the video below to get an idea of what can be achieved.

 

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The Amazing Tent Vehicles are Getting Ready!

Wednesday 05 March 2014 by Amazing News Editor

The Amazing Tent vans and trailers are waking up from their brief winter hibernation and are being fully serviced and checked – ready for what is looking like another busy summer.

From Barra in the Hebrides to mainland Europe, these trusty vehicles have transported SaddleSpans thousands of miles, ably driven by the amazing crew!

This means we can get to your events no matter where they are and let the SaddleSpans do their job of transforming your event.

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Add a Break-Out Room To Your Conference

Friday 28 February 2014 by Amazing News Editor

These days conferences have become a lot more engaging than they used to be. The focus has moved from  large, impersonal rooms with screens, stage and row upon row of chairs to creating an interesting and useful event.

Creating ‘break-out’ zones is a great way of getting delegates to participate in workshops and discussions, or to just give them a place to meet up and have a chance to swap ideas and learn from one another.

An S1000 TriSpan, with its three ‘arms’, is perfect for this purpose.

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Experiential Marketing With Amazing

Tuesday 18 February 2014 by Amazing News Editor

EVENT: Filming of Asda commercial

 

VENUE: Tamworth Castle, Staffordshire

 

BRIEF: To provide a simple, clear span structure to act as the focus and backdrop for  the filming of an Asda Supermarket commercial over three days.

 

SOLUTION: We used an S5000 SaddleSpan Concert with a large custom-printed banner across the arch provided.

 

If you would like to see the advert, which shows the creation of the commercial, with behind the stage scenes and the use of the S5ooo SaddleSpan in action. Have a look at it below.

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Amazing are a Friend of Molly’s Green Ecotricity Bar

Thursday 13 February 2014 by Amazing News Editor

SECTOR: Festival Bars

EVENT: WOMAD

VENUE: Rural Wiltshire

 

BRIEF:  Our brief at the WOMAD Festival was to provide a structure that could be used for children’s workshops during the day and by night as a late night festival bar with performance space available for evening gigs and shows.

 

SOLUTION:  We provided an S5000 SaddleSpan Concert which had ‘wings’ at each side of the opening to give more weather protection. We were also really happy to work in partnership with Ecotricity, a Stroud-based Green energy company.  The sound and LED lights in Molly’s Green Bar were powered by a solar powered generating system supplied by WOMAD’s on-site power contractor, The Powerline and sponsored by Ecotricity.

IMAGE -Credit: PGBrunelli1109a

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Amazing Tent Part of The Sun Walk in Battersea Park

Tuesday 11 February 2014 by Amazing News Editor

SECTOR: Sport

EVENT: Charity walk

VENUE: Battersea Park, London

BRIEF: To provide a stage cover large enough for a wide range of performances and to act as a platform where the presenters can encourage and warm up the walkers – it was vital that good sight-lines were established.

SOLUTION:  We provided an S2000 SaddleSpan Concert structure over a 10m wide stage.  The Sun Walk is part of the Walk The Walk breast cancer charity raising money and awareness through power walking challenges.

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Event Production Awards 2014

Tuesday 04 February 2014 by Amazing News Editor

Next week see’s the Annual Event Production Awards at Earls Court. Last year we had the enormous pleasure and excitement to win.

In 2013 ATC won the Best Structure Company category at the Event Production Awards – the first ever SaddleSpan company to win in this category – so you can imagine we were extremely pleased and extremely proud.

This year the Awards are being held at Earls Court together with the Event Production Show.

ATC has worked with several of the companies short-listed for the Best Production Team and we would like to wish all of you good luck!

 

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