With so many events over the Christmas period, it can be difficult to know how to cut through the noise. Here’s our simple guide to help you make the most of your marketing budget and spread the word about your event, so it stands out.
Start promoting early
Give yourself plenty of time to build awareness. Start promoting early to reach people before their calendars fill up with other Christmas parties and celebrations.
Choosing a unique venue is one of the best ways to create buzz around your event. Our saddlespan tents are striking temporary event structures that can be tailored to any celebration. Whether you’re hosting a lively Christmas party, a corporate winter gathering, or a cosy sit-down festive dinner, a saddlespan tent provides both flexibility and wow factor. Take a look at our full range here.
Create festive social media accounts
If you haven’t already, set up social media accounts to help promote your event. For public events, platforms like Facebook and TikTok are great for reaching large audiences. For corporate events, LinkedIn is ideal for sharing updates and connecting with professionals.
During the Christmas season, social feeds will be jam-packed with content! Therefore, you’ll need to stand out. Create engaging posts such as festive videos, competitions, or giveaways to capture attention. Whether it’s funny, heartwarming, or informative, make sure your content reflects the event you’re hosting.
Entice guests with festive discounts
A lot of people’s inboxes around this time of year will fill up quickly. When emailing your audience, try to give them something someone else hasn’t – a special festive discount codes is always a win.
Make sure your email design feels seasonal by using Christmas colours, icons, and imagery to get readers into the festive mood.
Don’t forget to carry the festive theme into your event space. When hiring one of our saddlespan tents, you can decorate to your heart’s desire. We recommend using fairy lights, lanterns, and winter plants such as holly and poinsettias to create a warm, elegant atmosphere.
Get seen on search engines
Ensure your event is easy to find online. Optimise your event page or website with relevant keywords. For example, Christmas event near me or festive corporate event.
Keep all information up to date, including dates, times, ticket details, and location, so potential guests can find everything they need quickly.
Spread the word
Talk about your event wherever possible, whether it’s at networking events, community gatherings, or even over the phone. Encourage your team, friends, and attendees to share the event with their networks too. There’s lots to talk about when you have a show-stopping venue like one of our saddlespan tents.
It’s important to have a clear strategy when it comes to promoting your event. We hope these tips will help you on your way to throwing a successful festive event.
Ready to book your 2026 event tent? Get in touch here.
