The Importance of Social Media in the Events Industry

Introducing a Coincidence

Here at ATC we have an editorial calendar – a spreadsheet listing the blog topics that we are going to talk about for the coming months.  Today’s topic was to be the Importance of Social Media to us and the events industry as a whole.

As coincidence would have it, yesterday in Event Industry News, a white paper was published entitled How is the Event Industry Using Social Media? so we thought we’d look at some of the points raised and how here at The Amazing Tent Company we use social media.

How Important is Social Media?

Of the respondents to the survey in the white paper, 73% felt that social media was either “very important” or “somewhat important”.  Here at Amazing Tent we’ve been using social media for a while now and find it very important to us for helping raise awareness of the company, what we do and where we do it.

What Social Media Channels are being used?

Channel % Used
Facebook 85
Twitter 61
Xing 46
YouTube 42
Linkedin 41
Google+ 36
Blogs 31
Flickr 14
Other 12
None 4

(Note: Xing is a European social network – 60% of the respondents to the survey came from Germany, Austria and Switzerland)

Here at Amazing Tent we use:

The survey also showed that most event organisers were interested in learning more about Google+ – hopefully they will because it’s very lonely on Google+ at the moment!

Which Factors are Preventing You from Harnessing Social Media?

54% felt that lack of time is the single most important factor preventing organisers from harnessing the potential of social media. Organisation is the key but better still is getting someone else (a digital media agency perhaps?) to do it for you!

We’ve highlighted just a few of the results from the white paper. It also contains great social media tips for the event industry and is well worth a read.

One of the main points we feel are raised in the paper is that whilst most involved in the events industry understand the importance of social media, many are not allocating sufficient resources to it. That’s a pity because not only do we find social media to be valuable for us, it would be even better if more and more in the industry got involved. The important part of “social media” is the word “social”!



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