EVENT: British Touring Car Championship Race Rounds
VENUES: Oulton Park Circuit, Silverstone Circuit and Brands Hatch Circuit
THE BRIEF: Exhibition stand cover for experiential activation for eBay Motors Hub to be installed on tarmac or deck with interior and exterior branding opportunities.
THE SOLUTION: The 10m x 10m ARCO requires only one 500kg block of ballast on each corner so was a neat alternative to a standard marquee. The clearspan 100m2 was used to provide a challenge to the fans to beat the lap times set by the eBay Motors drivers on the race simulator in the Hub Live.