Contrary to what some people think, you can’t hold an exhibition anywhere and expect it to be a roaring success. Both exhibitors and attendees have certain expectations which need to be met if an event is to really take off.
Here are just a few of the main criteria to look for when choosing a venue for an exhibition:
1. Space. This one’s obvious – great exhibition venues should have lots of space. This is not only to give exhibitors all the room they need to show products off to their best advantage and pull off elaborate stand designs, but attendees also need a bit of breathing room to take in everything.
2. Good transport links. Actually, make that great transport links. Exhibition venues need to be close to road and rail links so that as many people as possible can exhibit and attend – if it’s difficult to get there one year, people are not likely to come back again the following year.
3. Versatility. It’s important for a venue to be adaptable and versatile so that it can properly reflect the nature of the exhibition. For example, a garden event needs an outdoor venue or at least access to outdoor space – it will be out of place in a conference centre or hotel in the middle of a big city. This is where an exhibition tent can be a very good idea, as it allows access to outdoor space. An exhibition marquee or tent can also be far more flexible and versatile than a building could ever be.
