A successful event can boost sales, brand image and recognition and even make a profit. It can launch a product, get people talking and generate a buzz within your industry.
If you’ve managed to choose a great venue, fill it with the right people and achieve your goals, you should congratulate yourself on a job well done. However, there are lots of ways you can make your event even better, some of which you may not have considered before.
Here are our top 5 tips to improve your next event:
- Live stream your event. It’s amazing how many event organisers don’t do this, but it can have loads of positive effects. For example, those who can’t make it to the event can watch it in real-time, which may make them want to attend next year. It also strengthens your online presence and gets people talking about your event. It’s also cheap and easy to do – so why wouldn’t you do it?
- Change things up a bit with your venue. If you’ve been holding a successful event year after year, you probably won’t want to change the formula too much. However, your attendees will appreciate something new and different every once in a while. You could try holding it an event tent, for example, or if you already use one, set it up in a completely new location. You could also choose a new theme for the event, or play around with the layout in your venue. Do the planning first and figure out if your new idea will work for your established audience. After all, you want to attract innovative up-and-comers but you don’t want to alienate your regular attendees.
- Do some pre-event networking. Giving attendees the chance to meet and chat to each other before the event is a great idea, and many big events do it. Attendees don’t even need to physically meet, you can simply set up an online space where they can introduce themselves, share information and importantly – start talking about the event.
- Streamline your registration process. If you make it as easy as possible for people to register for your event, the more people will do it. More complicated processes tend to be put off and can end up being forgotten, so make it a matter of a few clicks for people to register. Once they have, make sure you follow up on everyone who’s registered to remind them of the event and ensure they actually turn up.
- Be creative on social media. Don’t simply post the same content, along the lines of ‘the event is coming….’ over and over again – give users something more creative to get excited about. Share pictures of your venue (especially if you’ve booked something unique like an outdoor event tent), announce new guest speakers and other surprises, run competitions and generally, focus on a different angle of the event each time in order to promote it.
